About Us

Innovation, Quality, and Partnership

NutraSelf Was Built With a Clear Mission

NutraSelf was created to help supplement brands develop differentiated products through advanced delivery forms and specialized manufacturing. Our focus is on formats that improve ingredient performance, enhance the consumer experience, and help brands stand out in competitive markets. What began with beadlet technology has expanded to include capsules, powders, stick packs, and other innovative delivery systems. Today, NutraSelf partners with brands from formulation through production, helping bring unique, high-quality products to market with speed, flexibility, and expertise.

Growve Acquired NutraSelf

Growve is a leading health and wellness company focused on acquiring, operating, and scaling brands across the active nutrition, dietary supplement, and beauty categories. With a portfolio of 15 brands and thousands of products, Growve is committed to delivering solutions that support healthier lifestyles. In 2022, Growve acquired NutraSelf to strengthen vertical integration and expand manufacturing resources for its growing client base. The partnership increased operational scale while supporting both Growve’s internal brands and independent supplement companies. As part of this investment, NutraSelf expanded its manufacturing capabilities, including bringing digital printing in-house. This allows the production of pressure-sensitive labels (PSL) and stick packs with lower minimum order quantities, faster turnaround times, and greater flexibility for brands.

Significant Growth

NutraSelf has experienced strong growth through continued investment from Growve. These resources allow us to expand our capabilities and better support both internal brands and external partners. This growth has broadened our product development capabilities, including advanced chew formulations and other innovative delivery formats that support higher nutrient density and greater formulation flexibility. We have also expanded our manufacturing infrastructure and production systems while maintaining strict quality and efficiency standards. These investments position NutraSelf to deliver greater innovation, faster production timelines, and a reliable manufacturing partnership for growing supplement brands.

Unique Innovations

Today, our primary focus is supporting businesses with their manufacturing needs and helping them develop innovative products that stand out in the marketplace. Our team partners closely with brands to turn bold ideas into scalable, market-ready products.Our innovation isn’t theoretical, it’s proven in the market. We manufacture products for one of the fastest-growing supplement brands in Target, have produced products with over 200,000 five-star reviews on a single item, and have helped bring viral TikTok products to life. By combining creativity, manufacturing expertise, and market insight, we build unique product innovations that brands can grow with, delivering quality, reliability, and breakthrough ideas in every project.

Meet Our Team

Lynn Dahle

Founder & President
Lynn’s manufacturing journey began working alongside his father building equipment for the dairy industry. He soon founded his own business and transitioned into operating manufacturing facilities, deepening his expertise in quality systems and efficient production. This experience led to the creation of NutraSelf in 2019, where his vision for innovation and commitment to quality continue to guide the company.

Roger Corry

VP of Product Development & Customer Relations
Roger leads product development and client engagement, delivering high-quality products from concept to launch while strengthening partnerships and maintaining efficient execution.

Carrie Anderson

Director of Procurement & Strategic Sourcing & Supply Chain Leadership
Carrie drives enterprise-wide sourcing strategy, supplier optimization, and cost reduction initiatives while ensuring continuity of supply, regulatory compliance, and operational efficiency.

Experience You Can Rely On

Our team brings decades of experience across nutraceutical formulation, manufacturing, and quality systems. From product development to large-scale production, we help brands navigate the complexities of bringing supplements to market. Today, we support both Growve brands and independent partners with the same commitment to quality, collaboration, and long-term success.

Emerson Carnavale

Four years into our partnership with NutraSelf, and they remain one of the most dependable teams we work with. The capsules are always up to standard, communication is easy, and we never have to second-guess what we’re getting. For a women’s supplement brand, that trust is everything.

Peter Clark

NutraSelf has been a great manufacturing partner for over two years, consistently producing high-quality supplements and keeping timelines on track. Just as importantly, their team pays attention to the little details, especially when it comes to quality; which in this industry makes all the difference.

Russ Crosby

As a brand distributed worldwide, we need manufacturing partners who can meet our standards at every level. NutraSelf produced our stick packs with consistent quality and clear communication throughout the process. Their team is professional, detail-oriented, and we’re glad to have them as a partner.